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SCOPE OF EVENT MANAGEMENT

Event Management courses are the talk of the town nowadays because of the element of glitz, glamour, flamboyance and style associated with important social and corporate events like marriages, birthday parties, company conferences, seminars, workshops, product launches and a host of other activities.

With the fashion and film industry evolving, engulfing and dominating our lifestyle like never before, there is a surge of fashion & celebrity shows, film awards, celebrity promotions, road shows and more. The inevitable result is the demand for trained event management professionals who can orchestrate and synchronize functioning of such events. The turnover of this industry has been estimated to be Rs.1500 cr upwards in India. This multi-billion dollar industry, growing rapidly, with conferences, meetings, trade shows and social events hosted regularly all over the world. Given the tens of millions of events that take place worldwide annually, it's no wonder that Event Management is one of the fastest growing professions today, with a range of part-time and full-time opportunities. Just look around you, and you'll quickly notice the hundreds of small and large scale events that take place every single day.

The event manager is the person behind all the planning and execution of the event. They are also responsible for the building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.

The main responsibility of an event manager is to plan and execute the events in a way as not to leave a bad taste in the mouth of client's at the end of the day. Therefore, it is essential to have a formal training for meeting the expectation levels of the fast-paced industry. Event managers are the needs of the huge multi-dimensioned Event Management Industry in India. The Present Scenario is extremely positive and this is the right time to open small & medium sized Event Companies. IIEM students are taught how to form an Event Company and many of them have successfully done it.

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